Sally Xia is a versatile and impact-driven Senior UX Researcher with over 8 years of experience in the field. Currently at Responsive, Sally plays a crucial role in bridging business goals with user needs through strategic insights. Previously, Sally contributed to various organizations, including serving as a UX/CX Researcher at BlackRock, where extensive research initiatives optimized the digital client portal. Sally also held positions at LendingClub, NCR Corporation, and Toyota North America, applying a user-centric approach to enhance customer experiences. Sally earned a Bachelor's Degree in Journalism from The Ohio State University and a Master’s Degree in Digital Media from Georgia Institute of Technology.
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