Samantha Baden

Samantha Baden is an experienced communications professional currently serving as the General Manager of Communications & Community at Rest since August 2022. Prior to this role, Samantha held various leadership positions at QBE Insurance from December 2015 to July 2022, culminating in the role of Head Of Communications. Samantha's earlier experience includes serving as Senior Media Advisor at Slater & Gordon Lawyers (UK), Managing Editor at estatesgazette.com, and Deputy Head of Content at The Digital Property Group. Early career roles encompassed Deputy Editor at TNT Magazine and journalism positions at Australian Associated Press, Kyodo News International, and The Australian Jewish News. Samantha holds a Bachelor of Arts (Honours Year) in History from UNSW, a Bachelor's Degree in History from the University of Sydney, and a Graduate Diploma in Journalism from the University of Technology Sydney.