Simone du Toit

Simone du Toit is an experienced professional in product ownership and marketing automation, currently serving as the Product Owner for the Campaigns Team at Rest since October 2017. In this role, Simone leads a diverse team to execute targeted marketing campaigns, optimizing the entire campaign process. Previously held positions include Senior Marketing Automation Manager and Marketing Automation Specialist, where Simone developed strategies and frameworks to enhance automation capabilities. Additional expertise includes digital marketing services offered through InkTank Creative, and a background in digital strategy and content management developed during roles at Avant Mutual Group Limited and other organizations. Simone's educational credentials encompass a Masters in Journalism from the University of Technology Sydney, a certificate in Super Essentials from ASFA, and certifications in front-end web development and Google Analytics.