Matthias Braun

Matthias Braun is an experienced principal at rpc - The Retail Performance Company, specializing in services and business development, retail transformation, customer experience, and sustainability consulting. Prior to this role, Matthias served as Chief Operating Officer at WAY Business Solutions GmbH, focusing on strategy, business development, and change management in the DACH region and Europe. Previous positions include Franchise Development Manager at Bentley Motors Ltd, Manager Retail Consulting at Porsche AG, and several roles at EY, where responsibilities ranged from transaction advisory services to transfer pricing. Matthias holds an MBA from Harvard University and has a master's degree in Economics from Ludwig-Maximilians-Universität München.