Frederica Atkinson

Frederica Atkinson is an experienced professional in the fields of account management and business development, currently serving as the Director of Enterprise Accounts Europe at RetailNext since June 2025. Prior to this role, Frederica held positions such as Senior Account Executive at Mytraffic and Key Account Manager at BeMyApp, where expertise in location intelligence and digital transformation was developed. Additionally, Frederica was the Head of Country for doetaylor in France, spearheading the establishment and growth of the company's operations in the region. Educational credentials include a Master's degree in Innovation & Entrepreneurship from HEC Paris and a degree in French with International Studies from the University of Warwick.