MC

Mengfan C.

Advanced Analytics Lead at RetailNext

Mengfan C. has a range of work experience in various roles.

From September 2016 to December 2016, Mengfan worked as a Marketing Assistant in the Corporate Banking Department at The Bank of East Asia, Limited.

In May 2017, Mengfan served as a Research Associate at Yushan Ventures, Inc. for a brief period of four months.

From September 2018 to May 2019, Mengfan worked as a Graduate Research Assistant at Wake Forest University School of Business.

In July 2019, Mengfan joined RetailNext as an Insights Analyst. They were later promoted to Senior Insights Analyst in June 2021, and then took on the role of Advanced Analytics Lead in May 2022. In these roles at RetailNext, Mengfan analyzed large-scale people movement data, conducted A/B testing, reviewed weekly traffic trends, drafted monthly reports, and built a Recurrent Neural Network model to understand customers' paths in brick-and-mortar stores.

Mengfan C. obtained a Bachelor of Science with Honors in Finance, Accounting and Management in the First Class from The University of Nottingham Ningbo China from 2014 to 2018. Then, Mengfan obtained a Master of Science in Business Analytics from Wake Forest University from 2018 to 2019. In addition, Mengfan has certifications from the CFA Institute, including participation in the 2018 Research Challenge and completion of CFA Level 1. Mengfan also holds the FRM Part 1 certification from the Global Association of Risk Professionals (GARP).

Links

Previous companies

Bank of East Asia Ltd logo

Timeline

  • Advanced Analytics Lead

    May, 2022 - present

  • Senior Insights Analyst

    June, 2021

  • Insights Analyst

    July, 2019

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