Retex
Francesca Quagliata has a comprehensive work experience in various marketing and content-related roles. Francesca currently works as a Marketing Communications Lead at Retex S.p.A. since 2022. Prior to that, they were a Marketing Executive Italy at Commify from 2018 to 2022. Before joining Commify, they worked at Skebby as a Direct & Digital Marketing Specialist, where they also completed an internship in the same role. Francesca also has experience as a Freelance Copywriter at Spotzer, focusing on content development and SEO strategies for Italian SME websites. Other positions they have held include Web Content Writer at ASAP online srl and Roba da Donne, as well as Event Assistant and Back Office Assistant at Giffoni Experience.
Francesca Quagliata completed their education at the Università degli Studi di Salerno from 2009 to 2013, where they earned a degree in Lettere Moderne, specializing in Lettere e Filosofia. From 2013 to 2015, they attended Università Cattolica del Sacro Cuore, obtaining a degree in Marketing management, with a focus on Comunicazione per l'impresa, i media e le organizzazioni complesse. Francesca Quagliata also has various certifications, including a Certificate in Marketing Communications from the International Advertising Association - Italy Chapter in 2016 and a certification as a Certified Storyteller from Scuola Holden in 2023.
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Retex
The rise of new behavioral models, influenced by the increase in the complexity of shopping processes, the quantity of available information and the digital technologies, transform retail into an entirely new playground, where shopping preferences don’t consolidate just at the checkout, but in all moments of the customer journey, making the normal formats, that are continuously redefined, outdated. We are this. We allow changes, innovate processes, break down cultural barriers before the technological ones. Knowing the retail business means understanding the cognitive processes at the basis of buying behavior, knowing how to read social and market changes, placing them in relation with ideas, paths and technologies able to offer value to customers and users. Building the future of retail is the goal that constantly lead our actions.