Retex
Rossana Tonolli is a marketing professional with extensive experience in retail and technology. Currently serving as a Marketing Manager and previously as a Marketing Specialist at Retex since March 2018, Rossana is dedicated to driving innovation and cultural transformation in the retail sector. Prior experience includes working as a Software Engineer and SAP Analyst at Accenture Italia from April 2015 to March 2018, along with a role as a Quality Management Stager at Engicon Srls. Rossana holds a Management Academy degree focused on leadership development from POLIMI Graduate School of Management (2022) and a Master's degree in Management Engineering from Università degli Studi di Roma Tre (2015), complemented by a Bachelor's degree in Industrial Management from Tor Vergata (2011) and a scientific diploma from Liceo scientifico Filolao (2005).
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Retex
The rise of new behavioral models, influenced by the increase in the complexity of shopping processes, the quantity of available information and the digital technologies, transform retail into an entirely new playground, where shopping preferences don’t consolidate just at the checkout, but in all moments of the customer journey, making the normal formats, that are continuously redefined, outdated. We are this. We allow changes, innovate processes, break down cultural barriers before the technological ones. Knowing the retail business means understanding the cognitive processes at the basis of buying behavior, knowing how to read social and market changes, placing them in relation with ideas, paths and technologies able to offer value to customers and users. Building the future of retail is the goal that constantly lead our actions.