Rocio Herrera Aranda is an accomplished sales and health professional with extensive experience in the behavioral health sector and wellness industries. Currently serving as Enterprise Sales Manager at Rethink First since April 2021, Rocio has progressed through various sales roles within the company. As the founder of Unlock Health & Wellness LLC since January 2010, Rocio demonstrates entrepreneurship and leadership. Additional roles include Health Coach at Aduro and Director of Sales and Business Development at VitaliTree Tattoo Care. Rocio has also contributed as Team Lead and Health Guide at Vida Health, and held the position of Director of Personal Trainers at Bally Total Fitness. Rocio holds a Bachelor of Science in Exercise Science and Health Promotions from Texas Woman's University.
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