Chenda M.

Chenda M. is an accomplished PR professional with extensive experience in media relations, account management, influencer programs, and event planning. Currently serving as Account Director at Rethink since August 2022, Chenda oversees national media efforts for a diverse portfolio of clients, including SkipTheDishes and eBay Canada. Previous roles include PR Manager and Sr. Account Specialist at Pomp & Circumstance PR, as well as Account Executive at Paradigm Public Relations, where Chenda excelled in leading influencer campaigns and managing experiential marketing initiatives. Chenda's career began at the Insurance Bureau of Canada, where foundational communication skills were developed, followed by various internships and leadership roles, including mentoring at Big Brothers Big Sisters of Canada. Academic credentials include a Bachelor of Arts in Communication and Media Studies from the University of Guelph-Humber and an Advanced Diploma in Public Relations from Humber College.