Sara Pinotti

Sara Pinotti is a seasoned professional in audience development and marketing with extensive experience in both the media and publishing sectors. Currently serving as the Senior Manager and Head of Audience Development at Reuters since July 2022, Sara drives strategies to enhance audience acquisition and engagement while bolstering brand awareness. Prior roles include Head of Marketing Campaigns and Audience Development at DK, where Sara pioneered a new data-led approach, and a successful tenure as a Senior Marketing Manager specializing in Amazon strategy. Sara's diverse background includes journalism at Lettera43 and New Scientist, coupled with roles that focused on marketing and audience engagement at Oxford University Press and Merateonline.it. Sara holds multiple degrees in publishing and literature from esteemed institutions, including Oxford Brookes University and the Università degli Studi di Milano.