Revenue Operations Alliance
Robin Simpson is an experienced marketing professional with a robust background in demand generation and campaign management across various companies. As a Marketing Team Member at Revenue Operations Alliance since February 2025, Robin builds on previous roles including Senior Marketing Program Manager at Simpplr and Director of Email Marketing at GRIN. With expertise in strategic planning and execution, Robin has held key positions at notable organizations such as Redis Labs, A10 Networks, Silver Peak, and Serena Software, successfully driving marketing initiatives that have generated significant revenue. Robin holds an M.B.A. in Marketing from Webster Vienna Private University and a B.S. in International Business and French from San José State University.
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Revenue Operations Alliance
Revenue Operations is a rapidly growing, and evolving, function that sits within the revenue org. The core purpose of the function is to maximize a company's revenue potential. By aligning sales, marketing, and customer success RevOps can optimize the customer journey. The birth of Revenue Operations Alliance brings a new approach to community in the RevOps space. ROA is a platform for those in RevOps to share their challenges, successes, innovative ideas, and forward-thinking strategies to help inspire others in RevOps. This will be achieved through the community's mission to bring more events to the community, both in-person and virtually so that anyone can get the help, advice, and inspiration they need regardless of location.