Casey App

Casey App has extensive experience in the beauty, health and wellness industries. Casey began their career in 2002 as a Brand and Product Manager at Procter & Gamble, where they managed cosmetics, skincare and hair care brands. In 2007, they moved to Eufora International as a Marketing Manager, where they managed the hair care brand and corporate image, and implemented the infrastructure of the marketing department. In 2008, they became a Brand and Product Marketing Manager at Revlon Professional, where they managed CND Vinyux and Shellac nail care brands and Scentsations bath & body brand. In 2013, they became Vice President of Marketing at NuFACE, where they recruited and developed the marketing team from the ground up and managed all disciplines including brand strategy, product innovation, digital marketing, influencer program and omnichannel marketing. In 2017, they moved to Zovio as Vice President of Product Marketing. Since 2020, they have been an Independent Consultant, demonstrating success bringing brands and new products to the market and specializing in marketing strategy and planning for omni-channel marketing. In 2023, they became the Director of Professional Trade Marketing at Revision Skincare.

Casey App obtained a Bachelor's Degree in Marketing and International Business from Eastern Washington University.