Barrie Shaffer

West Coast Field Sales Director - Prestige Lux Division

Barrie Shaffer is an experienced sales professional in the beauty industry with a strong background in management and strategic business development. Currently serving as the West Coast Field Sales Director for the Prestige Lux Division at Revlon Inc. since 2011, Barrie oversees brands such as Elizabeth Arden and designer fragrances including AllSaints, John Varvatos, and Juicy Couture. Prior experience includes a role as Beauty Account Executive at Clarins, where Barrie achieved significant sales growth and improved workforce retention. Previous positions at Nordstrom involved various leadership roles, including National Treatment Cosmetic Financial Buyer, resulting in substantial sales increases and successful implementation of retail strategies. Barrie holds a Bachelor of Arts degree in Fashion Merchandising and Marketing from California State University, Long Beach.

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