Mai-Linh Hoang

Mai-Linh Hoang is an experienced professional in data science and analytics, currently working at Revlon Inc. since January 2020, where responsibilities include creating measurement frameworks for optimizing digital marketing strategies, spearheading media mix models to assess ROI, and developing real-time analytics dashboards. Previous experience includes serving as CRM Manager at Bed Bath & Beyond, managing customer engagement analytics for various life stage businesses, and consulting with Nisolo and Amazon, where analysis of Baby Registry user behavior was conducted. Mai-Linh's foundation in analytics was built during a tenure at Kantar Millward Brown, crafting custom marketing research for Fortune 100 companies, and earlier experiences include internships at MTV Networks and IBM. Educational qualifications include a Master's degree in Analytics from Georgia Institute of Technology, an MBA in Marketing Strategy from Vanderbilt University, and a Bachelor of Arts in Economics and Psychology from Hamilton College.