he idea for RevolutionRace and Fritidsfabriken was born on a hike to Everest Base Camp in Nepal a couple of years ago. Pernilla, co-founder of Fritidsfabriken had trouble finding clothes for the trek with a perfect fit. The garments she found wasn’t up to her expectations, being too expensive and the fit being far from what she was after. Thecheaper brands were even worse, not able to impress her with neither function, design nor fit. She thought that someone should go about and address these issues, offering an outdoor brand who made functional clothing with a great fit at affordable prices.

Community & Lifestyle

Retail

RevolutionRace

RevolutionRace's headquarters in Götene, Sweden

Paul Fischbein

Christoffer Olsson

Peter Jansson

Frida Mordenfeld

Sabina Kihlberg

Jesper Alm

The Marketing and Content Team at RevolutionRace is responsible for developing and executing strategic marketing campaigns to boost brand visibility and engage outdoor enthusiasts. They create compelling content across various platforms, manage social media presence, collaborate with influencers, and design marketing materials. This team ensures that RevolutionRace effectively communicates its mission of providing high-quality, functional outdoor clothing at affordable prices, while also enhancing customer relationships through targeted CRM initiatives.

Marketing and Content Team

The Marketing and E-commerce team at RevolutionRace is dedicated to driving brand awareness and sales through strategic digital marketing initiatives and effective online merchandising. They leverage influencer partnerships, data-driven performance marketing, and exceptional customer experience to enhance online visibility and engagement. Additionally, the team focuses on optimizing product presentation and managing partnerships to ensure a seamless shopping journey for outdoor enthusiasts seeking functional and stylish apparel.

Marketing and E-commerce

The Finance and Business Analysis team at RevolutionRace plays a critical role in managing the company's financial health and strategic direction. They oversee budgeting, forecasting, and financial reporting, while also analyzing business performance to drive profitability and operational efficiency. By combining financial insights with market analysis, the team supports informed decision-making and ensures sustainable growth for the outdoor brand.

Finance and Business Analysis

The Software Development Team at RevolutionRace is responsible for designing and implementing innovative digital solutions that enhance the user experience of the brand's e-commerce platform. This team collaborates to develop new features, integrate advanced tracking systems, and optimize website performance, ensuring that customers can easily find functional, well-fitting outdoor apparel at affordable prices. By leveraging data insights, they also work to refine product offerings and streamline operations, contributing to the company's mission of delivering high-quality outdoor gear.

Software Development Team

The Operations Team at RevolutionRace is responsible for streamlining supply chain processes, ensuring timely fulfillment, and optimizing logistics operations. They manage inventory and inbound supply planning while overseeing last-mile delivery, aiming to enhance efficiency and reduce costs. Additionally, the team supports IT operations to maintain seamless integration of technology in tracking and managing operational workflows.

Operations Team

The Leadership Team at RevolutionRace is responsible for setting the strategic direction of the company, ensuring alignment with its mission to provide high-quality outdoor clothing that balances functionality, design, and affordability. Comprising the CEO, Chief Technology Officer, and Chief Financial Officer, this team oversees operations, drives innovation in product development, and manages financial performance to support sustainable growth. Their collaborative efforts aim to enhance brand presence and meet the evolving needs of outdoor enthusiasts.

RevolutionRace

Org chart

Teams

Marketing and Content Team

Marketing and E-commerce

Finance and Business Analysis

Software Development Team

Operations Team

Leadership Team

Offices

RevolutionRace

Org chart

Teams

Marketing and Content Team

Marketing and E-commerce

Finance and Business Analysis

Software Development Team

Operations Team

Leadership Team

Offices

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