Eric Gleason

Digital Marketing Specialist at RevolutionParts, Inc.

Eric Gleason has worked in the digital marketing and content production industry since 2010. In 2010, they began working as a Phlebotomist at BIOLIFE PLASMA SERVICES. In 2013, they moved to Revana as a Google AdWords Campaign Specialist, where they formulated high performing marketing strategies for businesses. In 2017, they joined Every Impression Counts - EIC Agency as a Digital Content Marketer & Graphic Designer, managing $100,000+ of spend and helping clients reduce cost per acquisition (CPA) by 80%. In 2020, Eric began working as a Digital Marketing Specialist at RevolutionParts, where they created and optimized high ROAS digital marketing campaigns for clients. Eric managed all aspects of the client's e-commerce digital strategy (paid, email, etc), conducted pricing/cost analysis and CRO (conversion rate optimization) tactics to maximize ROI and ROAS (return on ad spend), monitored performance, and developed, built and maintained reports on key performance metrics. Eric also engaged with clients to provide reporting and recommendations that improved campaign performance.

Eric Gleason obtained a Bachelor of Business Administration in Marketing from the University of Wisconsin Oshkosh. Eric also holds a Google Ads Search Certification from Google, which they obtained in January 2020.

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Timeline

  • Digital Marketing Specialist

    February, 2020 - present