Katie Davidson

Katie Davidson has several years of experience as a marketing professional. Katie has worked for various companies as a content marketing manager and specialist, a digital marketing specialist, a content manager, and a marketing coordinator. Katie has been responsible for planning and executing lifecycle marketing campaigns, managing digital marketing campaigns, researching, writing, editing, reviewing, and managing production of high-quality content from sales enablement to web content, and creating content for blogs, client email newsletters, long- and short-form content, research white-papers, and award entries. Katie has also been responsible for developing and executing global content and social media strategies, creating emails to support brand awareness and drives demand for lead generation and agent retention, managing the development and execution of the editorial content calendar, library, and budget, coordinating with team managers to develop and create content consistent with lead generation, sales, and customer journey objectives, and pulling reporting and analyzing the data from multiple media platforms. Overall, they have a proven track record of delivering successful marketing campaigns that led to an increase in lead generation, customer engagement, and SaaS ARR.

Katie Davidson earned a Bachelor's degree in English with Writing from Northern Illinois University in 2017. Katie then pursued further education and earned a Master of Arts in English Literature from Arizona State University between 2019 and 2021. In addition to their degrees, Davidson also obtained several certifications, including Preventing Discrimination & Harassment: Employees 2022 from Traliant, Google Analytics for Beginners from Google, Email Marketing Certified from HubSpot Academy, and Digital Marketing Certification from SEMrush.