Conal McBrien

Lead Product Analyst at Reward

Conal McBrien has a diverse work experience spanning various roles and industries. Conal began their career in 2013 as a Sales Executive at Porsche Design Great Britain Limited, where they utilized Microsoft Dynamics RMS to enhance local marketing initiatives and manage inventory. From 2015 to 2018, Conal worked at Currys plc, initially as a Merchandise Planner in the Imaging Department and later as a Senior Merchandise Planner in the Vision Department. Conal conducted extensive analysis of sales data to forecast future sales and managed inventory planning to support a sales budget of £850m.

In 2018, Conal joined Reward as a Commercial Insight Analyst, where they analyzed consumer transactions and forecasted retailer offer performance on bank loyalty schemes. Conal received recognition for consistently performing at an outstanding level. Conal then transitioned to FARFETCH in 2021 as a Customer Analyst, conducting analysis to support the development of a loyalty scheme and creating personalized promotions for members.

Currently, Conal is working at Reward as a Senior Product Analyst, having previously held the position of Lead Product Analyst. In these roles, they lead the Product Analytics function, collaborating with internal stakeholders to use data as a prioritization input across all product backlogs. Conal also drives the use of data to achieve business efficiencies and scale effectively.

Conal McBrien completed their education at Imperial College London from 2009 to 2012, where they obtained a Bachelor of Science (BSc) degree in Physics. Prior to that, they attended St. Patrick's Grammar School in Armagh from 2002 to 2009, where they completed their A Levels. In terms of additional certifications, Conal has completed a course called "Introduction to R" offered by DataCamp, although the specific month and year of completion are not provided.

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Timeline

  • Lead Product Analyst

    November, 2022 - present

  • Senior Product Analyst

    April, 2022

  • Commercial Insight Analyst

    July, 2018

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