Massimo Amigoni

Massimo Amigoni has a diverse work experience in the field of CRM and marketing. Massimo is currently working as the Head of CRM at Reward since July 2021. Prior to this, they held the position of Senior CRM Strategy Manager at Reward from November 2020 to July 2021. Earlier, Massimo worked as a CRM Marketing Manager at Reward from May 2018 to October 2020.

Before joining Reward, Massimo worked at Paddy Power Betfair, where they held the role of Italy CRM Manager from August 2017 to May 2018. In this position, they were responsible for managing the CRM and Promotion budget for the Italian Market. Massimo devised and implemented the CRM strategy across multiple marketing channels, successfully achieving repeat and reactivation targets while increasing revenue per user. Massimo also led a project to implement marketing automation strategies and devised test & learn strategies for optimizing customer engagement. Prior to this, they worked as an International CRM Marketing Executive at Paddy Power Betfair from November 2015 to July 2017.

Massimo's earlier work experience includes a role in Customer Experience at Photobox from October 2012 to November 2015.

Overall, Massimo Amigoni has a strong background in CRM and marketing, with expertise in devising and implementing effective strategies across multiple channels and driving customer engagement and revenue growth.

Massimo Amigoni has a diverse education history. Massimo obtained their MSc Degree in Marketing from Birkbeck, University of London between 2013 and 2015. Prior to that, they completed their BA Degree in Foreign Languages at Università degli Studi di Bergamo from 2007 to 2012, with a focus on Foreign Languages and Literatures. Massimo also participated in a Graduate Exchange Program at Universidad Complutense de Madrid from 2008 to 2009.

In addition to their formal education, Massimo Amigoni obtained a certification in Digital Marketing Training Course from Econsultancy in December 2019.