The Software Development team at Reward is responsible for designing, building, and maintaining the technology platform that predicts and influences consumer behavior. Collaborating with major financial networks like Visa, Mastercard, and American Express, this team works on creating software solutions that drive customer engagement, improve the Net Promoter Score (NPS), and enhance cross-selling opportunities for banks. Additionally, they develop tools and systems that help the world's largest retailers increase their incremental sales through data-driven insights and customer interaction strategies. This includes roles from software engineers and data engineers to quality assurance and business intelligence developers.