Daniel Sim

General Manager, E-Commerce at Rewind

Daniel Sim is the current General Manager of E-Commerce at Rewind. Daniel has over fifteen years of experience in the field of software development and has held various positions at different companies, such as CEO and Software Engineer.

Daniel started their career in 2000 as a freelance writer for various technology magazines. In 2002, they became a Software Development Manager at Figleaves.com. Daniel then moved on to Pemberton Rank in 2004 and Pitney Bowes in 2006 before becoming the CEO of Plug in SEO in 2008.

Under their leadership, Plug in SEO grew to over $55k MRR. Daniel left the company in 2011 and started App Store Analytics, which they ran until 2018. Daniel then founded Plug in Useful, which they ran until 2020.

Sim is currently the General Manager of E-Commerce at Rewind. In this role, they are responsible for overseeing all aspects of the company's e-commerce operations, including website design and development, online marketing, and order fulfillment.

Some of their coworkers include Max Edwards - Director of Partnerships, Todd Mumford - Director, Demand Generation, and Danika Chilibeck - FP&A Manager. Daniel Sim reports to Mike Potter, CEO.

Org chart


  • General Manager, E-Commerce

    Current role

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