Lauri Toivanen

Lauri Toivanen is a seasoned professional with extensive experience in product management, sourcing, and category management across the construction and tools sectors. Currently serving as a Product Manager at Rex Nordic since February 2024 and as Chairman of the Board at League Finland Oy, Lauri has also co-owned Orange Diamond Oy since November 2019. Prior roles include Product Manager at RTV-Yhtymä Oy and Category Manager at STARK Finland, where responsibilities encompassed fasteners and personal protective equipment portfolios. Lauri's earlier career includes significant positions at Würth Oy, where duties ranged from managing product portfolios to conducting market research and price negotiations. Lauri Toivanen holds a Master of Business Administration from HELBUS Helsinki School of Business, attained in 2022.