Ashley Lester

Ashley Lester is an experienced marketing professional with a strong background in regulatory management, product marketing, and cross-functional communications. Currently serving as Lead Manager in Campaign Operations and Social Media Strategy at Reynolds American Inc. since November 2019, Ashley oversees compliance for various advertising touchpoints and collaborates with key stakeholders to ensure alignment with brand vision. Previously, Ashley held multiple roles at Market America, Inc., culminating in a position as Senior Product Marketing Manager, where strategic product development and marketing initiatives drove annual sales of $20 million. Ashley's career began with administrative roles, showcasing strong organizational and communication skills, supported by a degree in Hospitality & Tourism Management from the University of North Carolina at Greensboro.