Brandon Croom

Brandon Croom is an accomplished professional with extensive experience in data science, analytics, and IT management, currently serving as the Director of Digital Business Solutions at Reynolds American Inc. since 2005. Under Brandon's leadership, a team of ML Engineers and Data Scientists leverages data analytics to drive business growth and challenge existing assumptions. Previous roles include Senior IT Manager, where Brandon led a significant data transformation to AWS, and Senior Project Manager focused on regulatory compliance in IT operations. Brandon's background includes extensive software development experience, education comprising a Master of Science in Data Science and an MBA, as well as notable contributions to both infrastructure and application development throughout a diverse career in technology and analytics.