Christopher Zona

Senior Director, Brand & Innovation Communications at Reynolds American

Christopher Zona is a seasoned communications professional with extensive experience in brand and innovation communications across various industries. Currently serving as Senior Director of Brand & Innovation Communications at Reynolds American Inc., Christopher manages public relations and communications strategy, ensuring legal compliance and reputation management. Previous roles include Director of Brand & Communications at Gilbarco Veeder-Root, where responsibilities included brand identity translation and content strategy development, and various managerial positions at Mack Trucks, focusing on customer experience and global brand management. Christopher's career began in athletic media relations and marketing, holding positions at Winston-Salem State University, Niagara University, and other organizations. Christopher holds a Master’s degree in Business/Sports Marketing from Canisius University and a Bachelor’s degree in Political Science/History from Niagara University.

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Reynolds American

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Reynolds American, Inc. is the second-largest tobacco company in the United States. Its holdings include R. J. Reynolds Tobacco Company, American Snuff Company (formerly Conwood Company), Santa Fe Natural Tobacco Company and Niconovum AB.


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