George Lambiris

George Lambiris serves as the Sr. Director of Macro-consumer and Macro-economic Insights at Reynolds American Inc. since July 2007, focusing on embedding consumer trends and economic outlooks into organizational strategy. Previous roles at Reynolds include Sr. Director positions in Trade Marketing Insights and Marketing Intelligence & Insights for Next Generation Products, where George led teams in driving revenue growth, conducting market research, and influencing strategic decisions in the vapor category. Earlier career experience includes directing sales operations at SAVVIS, improving sales forecasting and compensation alignment, and senior management in demand finance at Brown & Williamson Tobacco Company. George holds an MBA in Finance from UNC Kenan-Flagler Business School and a BS in Public Relations and History from James Madison University.