Karen Craven

Karen Craven is a seasoned marketing professional with extensive experience in brand management within the tobacco industry, currently serving as Senior Brand Manager for Natural American Spirit at Reynolds American Inc. since April 2016. Craven has a proven track record in leading innovative product launches, enhancing go-to-market strategies, and managing philanthropic initiatives that align with company sustainability goals. Earlier roles at Reynolds American included managing digital marketing campaigns for the Grizzly brand and overseeing marketing analytics. Craven's past experiences also include directing operations for the Winston-Salem Youth Chorus and roles in radio programming and customer service at notable organizations such as WUOT and Walt Disney World. Karen holds an MBA from Wake Forest University and advanced degrees in music from the University of Tennessee, Knoxville.