Lacey Krusmark

Lacey Krusmark is a seasoned marketing professional with extensive experience in digital marketing, specializing in eCommerce and direct-to-consumer strategies. Currently serving as Senior Manager of Direct-to-Consumer Marketing at Reynolds American Inc., Lacey leads efforts to enhance digital brand interactions and manage omni-channel campaigns that boost conversion rates. Previous roles at Reynolds include Lead Manager of eCommerce Digital Marketing and Search Engine Optimization Manager, where Lacey focused on optimizing web content and campaigns to increase brand equity and retention. Lacey's earlier experiences at VapeWild and Evantage, Inc. built a strong foundation in SEO, digital merchandising, and customer engagement, which complemented leadership roles in the retail sector at PetSmart. Lacey holds a Bachelor of Applied Science in Kinesiology and Exercise Science from McMurry University.