Michael Fouts

Senior Manager - Customer Planning & Insights at Reynolds American

Michael Fouts is an experienced professional in customer planning and insights, currently serving as Senior Manager at Reynolds American Inc. since October 2023. Prior to this role, Michael held various positions at Kontoor Brands, Inc., including Account Executive and Sales Coordinator for Walmart. Michael's tenure at Reynolds American includes roles such as Lead Manager for Customer Analytics in Strategic Accounts and multiple positions during a global graduate program, encompassing brand management and digital CRM strategy. Michael began his career at Reynolds American as a Trade Marketing Intern in mid-2018. Michael holds a Bachelor of Science degree in Business Administration with a concentration in Finance and Banking from Appalachian State University, earned in 2019.

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Reynolds American

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Reynolds American, Inc. is the second-largest tobacco company in the United States. Its holdings include R. J. Reynolds Tobacco Company, American Snuff Company (formerly Conwood Company), Santa Fe Natural Tobacco Company and Niconovum AB.


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