Michael Lacey

Senior Commercial Finance Director - Revenue Capture at Reynolds American

Michael Lacey is a seasoned finance professional currently serving as the Senior Commercial Finance Director - Revenue Capture at Reynolds American Inc., overseeing £11Bn in annual revenue for the Combustibles and Total Oral categories. With extensive experience in various senior roles across organizations such as BAT and General Motors, Lacey has a demonstrated track record in revenue growth management, financial strategy, and advanced analytics. Significant accomplishments include leading strategic initiatives, managing high-performing teams, and optimizing P&L responsibilities in diverse markets. Lacey holds an Executive MBA from the University of Warwick and is a qualified member of The Chartered Institute of Management Accountants.

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Reynolds American

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Reynolds American, Inc. is the second-largest tobacco company in the United States. Its holdings include R. J. Reynolds Tobacco Company, American Snuff Company (formerly Conwood Company), Santa Fe Natural Tobacco Company and Niconovum AB.


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