Mustafa Abdullah Seth

Mustafa Abdullah Seth currently serves as the Lead Manager of Brand Activation at Reynolds American Inc., driving significant efficiency improvements through automated forecasting and optimizing a $30 million menthol portfolio. With experience as the Head of Marketing at Ajeeb Studio and co-founder of Chand Gali, Mustafa has demonstrated expertise in brand strategy, sales, and operational enhancements. Previous roles at Reynolds included Brand Marketing Intern, contributing to the Environmental Social Governance (ESG) initiatives. Additionally, Mustafa is a seasoned YouTuber known for producing 116 vlogs under the name "SETH SAHAAB." In the film industry, experience encompasses post-production supervision, directing, and producing short films recognized at international festivals. Mustafa holds a Bachelor's degree in Business Administration with a focus on Marketing from San José State University.