Valerie Mras

Valerie Mras is currently the Senior Vice President Vapor Brands at Reynolds American Inc. Valerie has a solid background in consumer marketing and has held positions such as Global Head of Vapour Platform Development at BAT and Senior Director of Consumer Marketing at Reynolds American Inc. Valerie's expertise includes new product and commercial platform development, CRM, direct to consumer communications, retail and commercialization platforms, and consumer experience marketing programs. Valerie has a Master of Business Administration in Marketing from W. P. Carey School of Business - Arizona State University.