Wade Huckabee

Wade Huckabee is an experienced executive currently serving as the Head of Strategy & Transformation at Reynolds American Inc. since January 2024. Previously, Wade held the position of Global Head of Customer & Commercial at BAT from July 2022 to January 2024 and contributed as a Board Member for the SFNTC Foundation between November 2020 and July 2022. Wade's notable tenure at Reynolds American Inc. also included roles as SVP & General Manager - Traditional Categories, Senior Vice President - Marketing, and Vice President - Strategy & Planning from March 2016 to July 2022. Earlier experience includes senior leadership positions at Dr Pepper Snapple Group in various commercial finance roles and at Hanesbrands Inc. as Senior Manager in Investor Relations and Strategic Initiatives. Wade's career began as Vice President at PondelWilkinson, a consulting firm. Educational qualifications encompass a BA in History & English from The University of Texas at Austin, an MBA in Finance from Pepperdine University, and completion of an Executive Leadership Programme at IMD.