RFM Loyalty LLC
Kashif Ahmad is an experienced business development professional with a robust background in the finance and consulting sectors. Currently serving as the Head of Business Development for Merchant Acquiring at RFM Loyalty LLC since November 2017, Kashif oversees a network of credit card terminals and loyalty programs across the UAE. Previous roles include Branch Manager at BankIslami Pakistan Limited, where responsibilities encompassed deposit mobilization and team development, and positions at various financial institutions in sales management and business development capacities. Kashif holds a Master of Arts in Marketing & Innovation from Anglia Ruskin University, completed in 2012.
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RFM Loyalty LLC
RFM was formed in 2002 and expanded to UAE in 2007 and has since grown its business over the years covering many milestones in the region. We are now an established business entity in the payment and loyalty industry of UAE. Our network of terminals has exceeded 8000 terminals, processing close to AED 800 million per month of card transactions across all emirates of UAE. Our sales force signs new merchants and manages the accounts of the existing merchants addressing their day to day needs . The company has experience in POS terminal network development and management, merchant management, loyalty program design and operations .