Paul is a recognized leader in the field of Marketing Sciences and oversees a global team of 40+ responsible for a wide variety of Data & Analytics services- including Business Modeling, User Segmentation, Effectiveness Measurement, Test Design, Predictive Modeling, and Data & CRM strategy. He has a passion for bringing actionable consumer insights together with “measurably superior” marketing solutions and draws on a diverse background covering brands from a broad range of industries, including Samsung, Disney, USAA, Nike, Johnson & Johnson, Merck, Verizon, Nestle, and IKEA.
Prior to R/GA, Paul led the centralized Digital & Channel Analytics team at Starwood Hotels & Resorts, where he supported the global marketing organization and footprint of over 1,200 hotels.
Paul holds a BBA in Quantitative Business Analysis from Pace University and loves power tools, Sinatra, and, most of all, his wife and two children, with whom he lives in Rockville Centre, NY.
