Sydney Ferrara

Marketing Director at Rheos Gear

Sydney Ferrara has worked in various roles in the marketing and production industry since 2005. Sydney began their career as a Creative Producer for their own company, Sydney Ferrara Creative Production, where they provided design consulting, created print collateral, websites, business identity systems, promotional items and event production. In 2009, they took on the role of Yacht Manager for M/Y Lady Caroline LLC, where they were responsible for personal assistant and liaison duties, coordinating and maintaining domestic and international travel, and researching and planning activities for owners and their guests. In 2011, they became the Front Office Manager for Animal, where they managed executive producer, creative talent, and client schedules, logged and maintained invoices, job expenses, receipts, and purchase orders, and handled messenger services and FedEx shipping, receiving and tracking for all jobs. In 2014, they became the Marketing Director for ShipTracks, where they were responsible for planning, developing, and organizing all marketing strategies and client communications, as well as basic UI/UX design for the new web-based SaaS platform. In 2016, they became the Marketing Director for The Kickin' Chicken, where they established and executed marketing campaigns and initiatives while raising brand awareness, developed and managed the corporate annual marketing budget, and cultivated district partnerships and charitable organizations while broadening community sponsorships. Sydney is currently the Marketing Director for Rheos Nautical Eyewear, where they are the marketing leader, bringing the company vision and strategy to life with campaign-ready execution.

Sydney Ferrara studied Graphic Design in the BFA program at Laguna College of Art and Design from 2005 to 2008. Prior to that, they studied Graphic Design at California College of the Arts from 2004 to 2005.

Links

Timeline

  • Marketing Director

    January, 2022 - present