RHOBACK polos, q-zips, performance hats, and dog bandanas are designed to keep up with your busy lifestyle.

Apparel & Fashion

Community & Lifestyle

Rhoback

Rhoback's headquarters in Charlottesville, VA, United States

Kevin Hubbard

Renée Sundén

Peter Raab

Laura Fekishazy

Brendan Bogosta

The Brand Management and Marketing team at Rhoback is responsible for promoting and enhancing the brand's image through strategic marketing initiatives, content creation, and digital engagement. They manage a network of Brand Ambassadors to drive brand visibility, develop creative content to showcase their products, and analyze digital marketing data to optimize e-commerce performance. The team ensures that RHOBACK's polos, q-zips, performance hats, and dog bandanas effectively reach and resonate with their active-lifestyle audience.

Brand Management and Marketing

This department focuses on building relationships and providing support to athletes associated with the Rhoback brand.

Athlete Engagement

This department focuses on producing and managing creative content and operations to support various projects and initiatives.

Creative Services

This department focuses on overseeing and optimizing business processes, including distribution and customer experience strategies.

Business Operations

This department focuses on planning, buying, and promoting products to maximize sales and profitability.

Merchandising

This department is responsible for managing and executing wholesale sales strategies across various regions.

Rhoback

Org chart

Teams

Brand Management and Marketing

Athlete Engagement

Creative Services

Business Operations

Merchandising

Wholesale Sales

Offices

Rhoback

Org chart

Teams

Brand Management and Marketing

Athlete Engagement

Creative Services

Business Operations

Merchandising

Wholesale Sales

Offices

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