Carolina Rossi Rodriguez

Carolina Rossi Rodriguez is a skilled marketing professional with extensive experience in digital marketing and e-commerce, currently serving as an Analista de Marketing Pl. at Riachuelo since June 2021. Responsibilities include managing the marketing campaign calendar, coordinating integrated marketing strategies, and implementing SEO strategies to enhance website performance. Previous roles include Analista de Marketing Jr. at Riachuelo and Analista de Mídias Sociais Jr. at Iguatemi Empresa de Shopping Centers, where Carolina developed expertise in social media management and campaign analysis. Additionally, experience in digital marketing has been gained through roles at ÚNICA Corretora de Seguros and Soter, focusing on content production, graphic design, and event promotion. Carolina holds a Master's degree in Digital Marketing from ESPM and a Bachelor's degree in Advertising from Universidade Presbiteriana Mackenzie.