Natasha Hayes

Natasha Hayes is an accomplished marketing professional with extensive experience in the wine industry. Currently serving as the Marketing Lead for Riboli Family Wines, Natasha leads marketing initiatives for the Riboli Fine Wine Division, focusing on global brand development sourced from family-owned vineyards. As the Principal Consultant at Hayes Consulting, Natasha provides expertise in 3-tier distribution, trade marketing, brand building, and product management. Natasha holds board member positions for the Zinfandel Advocates & Producers and Trentadue Winery and has held significant roles in marketing with WX Brands, Crimson Wine Group, Jackson Family Wines, Constellation Brands, and Treasury Wine Estates. Natasha's educational background includes a BS in Business with a focus on Marketing and Advertising from Indiana University and additional studies at The American University of Paris.