Hsu Lin

Account Director at RICE

Hsu Lin is an accomplished account director with extensive experience in managing communications for various sectors. Currently at RICE since April 2022, Hsu Lin collaborates with account teams in Singapore, overseeing corporate-consumer and technology clients, including Hilton Southeast Asia and ZALORA. Previously, at Ninemer Communications Pte Ltd from August 2010 to March 2022, Hsu Lin led account teams in developing and executing communication strategies across diverse sectors, including B2B, public affairs, and consumer markets. Earlier experience at BANG Public Relations involved client management, media relations, and PR campaign execution for government and corporate clients. Hsu Lin holds a Bachelor's Degree in Communications and Information from Nanyang Technological University Singapore, earned in 2008.

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RICE

RICE is an independent strategic communications consultancy that helps brands and organisations turn influence into results. Since 2009, we have helped some of the world’s largest companies tell their stories and reach their business objectives through effective, cross-channel communications. We provide a range of solutions from media and analyst relations and crisis management to digital strategy and creative development. Entrepreneurial and resourceful, we have offices in Myanmar and Hong Kong, while anchoring our operations from our headquarters in Singapore. LAB360, our business unit with independent digital marketing consultancy AKIN, aims to help brands design, integrate and innovate marketing and communications for business growth across Asia. Find out more at www.lab360.asia Reach us at connect@ricecomms.com or connect@lab360.asia.