RICEBOWL
Eric Segal is a highly experienced creative professional with a diverse background in brand strategy and innovative marketing. Currently serving as the Founder of X&O since November 2022, Eric has also held various significant roles, including Chief Creative Officer at SEGAL and Executive Creative Director at RICEBOWL, a BIPOC-led global brand studio. Eric has consulted for prominent clients like SeaWorld, Function of Beauty, American Express, and Coca-Cola, and has worked with major companies such as Swift and McCann in fractional CCO capacities. With a rich history at Anomaly as Partner and CCO, and prior leadership roles at Grey Group and mcgarrybowen, Eric has consistently contributed to award-winning campaigns and has demonstrated expertise in delivering culturally relevant brand positioning and growth strategies. Eric holds a BA in Electronic Media from The George Washington University.
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RICEBOWL
"Absolutely magical work – across 3 monster brands – each unique and each uniquely complex" (Rebecca Messina, CMO, Beam Suntory) "I couldn't recommend her more highly to anyone looking for a creative, whip-smart partner. I hope to work with Nazia again and again. " (Andy Katz-Mayfield, Co-Founder & CEO, HARRY'S) "Couldn't have been more pleased with the process, the outputs, and the level of thinking" (Meghann Seidner, VP Marketing, ZICO) "I truly believe we have a deeper understanding of Courvoisier’s essence than we ever have before, and that is thanks to you" (Megan Frank, VP Global Marketing, Courvoisier) "Nazia is the first person I called when I joined Spotify" (Jackie Jantos, VP Brand, Spotify) "Can't wait to repeat" (Paloma Azulay, Creative Excellence Director, The Coca-Cola Company) --- Led by Nazia Du Bois, one of the top five most awarded planners in the world*, Ricebowl is an independent creative strategy practice that digs deep into companies to strategically identify and creatively articulate what brands truly stand for in a way that people care about. Brand Positioning Strategy, Consumer Research & Insight (Qual, Quant & Social) | Global IMC | Innovation | Design Strategy | Creative Agency Management | Pitch Consulting We draw on a network of smart ex-agency folks around the world with deep experience in marketing and beyond. Our work is fiercely global, challenging brands to decentralise from the usual Western European/ North American perspective to embrace the future of the global growth consumer across Asia, Africa and Latin America. Get in touch if you'd like to discuss collaboration on your brand. https://www.linkedin.com/in/naziadubois/ [*BigWon rankings 2015]