RICEBOWL
Nazia Du Bois serves as the Founder and CEO of RICEBOWL, a multi-award-winning brand strategy studio established in September 2015. Previously, Nazia held significant marketing leadership roles at eBay as Director of Marketing for the UK and at Google Brand Studio APAC, where Nazia advanced the Inclusive Marketing workstream. At Netflix, Nazia contributed as Global Brand Strategy Director, developing the brand's first positioning platform in 22 years and leading various innovative projects. Earlier in the career, Nazia was a founding partner at DAVID, Ogilvy’s hallmarked agency, and co-founded Ogilvy Noor, the first marketing practice dedicated to Muslim consumers. Nazia's diverse educational background includes degrees from the University of Oxford and Peking University, focusing on modern Chinese studies and English literature.
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RICEBOWL
"Absolutely magical work – across 3 monster brands – each unique and each uniquely complex" (Rebecca Messina, CMO, Beam Suntory) "I couldn't recommend her more highly to anyone looking for a creative, whip-smart partner. I hope to work with Nazia again and again. " (Andy Katz-Mayfield, Co-Founder & CEO, HARRY'S) "Couldn't have been more pleased with the process, the outputs, and the level of thinking" (Meghann Seidner, VP Marketing, ZICO) "I truly believe we have a deeper understanding of Courvoisier’s essence than we ever have before, and that is thanks to you" (Megan Frank, VP Global Marketing, Courvoisier) "Nazia is the first person I called when I joined Spotify" (Jackie Jantos, VP Brand, Spotify) "Can't wait to repeat" (Paloma Azulay, Creative Excellence Director, The Coca-Cola Company) --- Led by Nazia Du Bois, one of the top five most awarded planners in the world*, Ricebowl is an independent creative strategy practice that digs deep into companies to strategically identify and creatively articulate what brands truly stand for in a way that people care about. Brand Positioning Strategy, Consumer Research & Insight (Qual, Quant & Social) | Global IMC | Innovation | Design Strategy | Creative Agency Management | Pitch Consulting We draw on a network of smart ex-agency folks around the world with deep experience in marketing and beyond. Our work is fiercely global, challenging brands to decentralise from the usual Western European/ North American perspective to embrace the future of the global growth consumer across Asia, Africa and Latin America. Get in touch if you'd like to discuss collaboration on your brand. https://www.linkedin.com/in/naziadubois/ [*BigWon rankings 2015]