Donna Musselwhite

Director at Richfield Living

Donna Musselwhite is the current director at Richfield Living. Donna has over twenty years of experience in the consumer marketing industry. Prior to their current position, they were the staff vice president of consumer marketing at Anthem, Inc. from April 2018 to February 2020. In this role, Donna led a high-performing consumer marketing team that provided robust marketing support for all Medicare sales channels, including captive, independent agents/brokers, telesales, and age-in B2C marketing. Donna was also responsible for annual strategic planning and execution for key selling seasons, as well as pivots for developing marketing issues and trends.

Donna has a proven track record of success in streamlining internal and vendor processes and cost efficiencies while expanding tools for sales channels. Donna is an effective leader with a high retention rate for team members. Donna is also experienced in leading the integration of multiple non-Blue brands.

Donna Musselwhite received a BA in English from Emory and Henry College and an MA in English from Hollins University.

Timeline

  • Director

    Current role