Richmond Region Tourism
Michelle Lovatt has extensive experience in administration and leadership, currently serving as Vice President of Administration at Richmond Region Tourism since August 1988. Previously, Michelle held the position of Corporate President at Executive Women International from 2004 to 2005. Michelle's educational background includes studies at Braxton School of Business from 1985 to 1986.
Richmond Region Tourism
Each year, more than 16 million people visit the Richmond Region, and they contribute close to $2.9 billion to the local economy. Tourism generates almost 24,000 jobs in the Richmond Region. Richmond Region Tourism is a private, not-for-profit dedicated to promoting the Region to meeting, convention and sports event planners, tour operators and leisure travelers. The organization represents the cities of Richmond and Colonial Heights, the town of Ashland and four counties: Chesterfield, Hanover, Henrico and New Kent. Richmond Region Tourism operates Visitor Centers at the Robinson House at the Virginia Museum of Fine Arts and the Richmond International Airport. As the Region’s destination organization, we are experts who have a deep love for the community in which we live, work and play. We enrich the lives of our residents and visitors by sharing the unique culture and humanity that is the Richmond Region. We generate economic prosperity through tourism by attracting conventions, meetings, sports tournaments, and visitors and ensuring that all have an unforgettable experience. We enhance the quality of life for the people in our community by supporting the places that make the Richmond Region wonderful. We strengthen local programs that drive tourism through our Richmond Region Tourism Foundation. We do all of this through a lens of diversity, equity and inclusion. Learn more about our mission and values: https://www.visitrichmondva.com/partners/about/.