Richmond Region Tourism
Reed Patterson is an experienced professional in event services and management, currently serving as a Senior Event Services Manager at Richmond Region Tourism since May 2022, following a role as Destination Services Manager. Prior experience includes serving as Administrative Services Director at YMCA of Greater Richmond from August 2016 to May 2022, where responsibilities encompassed organizing executive calendars, managing vendor relations, and coordinating training events. Reed also held the position of Salon Manager at Ahead Of Hair Salon from April 2015 to August 2016, overseeing salon operations and marketing initiatives. Additionally, Reed worked as a Sales Associate at Nordstrom from June 2014 to April 2015, achieving notable sales performance. Reed holds a Bachelor of Science degree in Communication and Media Studies from Radford University.
Richmond Region Tourism
Each year, more than 16 million people visit the Richmond Region, and they contribute close to $2.9 billion to the local economy. Tourism generates almost 24,000 jobs in the Richmond Region. Richmond Region Tourism is a private, not-for-profit dedicated to promoting the Region to meeting, convention and sports event planners, tour operators and leisure travelers. The organization represents the cities of Richmond and Colonial Heights, the town of Ashland and four counties: Chesterfield, Hanover, Henrico and New Kent. Richmond Region Tourism operates Visitor Centers at the Robinson House at the Virginia Museum of Fine Arts and the Richmond International Airport. As the Region’s destination organization, we are experts who have a deep love for the community in which we live, work and play. We enrich the lives of our residents and visitors by sharing the unique culture and humanity that is the Richmond Region. We generate economic prosperity through tourism by attracting conventions, meetings, sports tournaments, and visitors and ensuring that all have an unforgettable experience. We enhance the quality of life for the people in our community by supporting the places that make the Richmond Region wonderful. We strengthen local programs that drive tourism through our Richmond Region Tourism Foundation. We do all of this through a lens of diversity, equity and inclusion. Learn more about our mission and values: https://www.visitrichmondva.com/partners/about/.