Rick Hansen Foundation
Laura McBride is the Director of Marketing at the Rick Hansen Foundation, where Laura is responsible for developing, implementing, and evaluating integrated marketing activities. Prior to joining the foundation, Laura ran their own consulting firm, where Laura worked with various organizations as a Marketing and Brand Strategist. Laura also has experience as the Director of Client Services at Station X, a strategic marketing, communications & technology company, and as an Account Director at TBWA\Vancouver. Laura has a Diploma in Marketing Management and Marketing Communications with Honours from the British Columbia Institute of Technology. Laura has also held leadership roles at the BCAMA, including President and Judging Chair for the Marketer of the Year Awards.
Rick Hansen Foundation
The Rick Hansen Foundation (RHF) is a registered Canadian charity that breaks down barriers for people with disabilities by changing attitudes, creating accessible spaces and inspiring an inclusive society. Established in 1988, following the completion of Rick Hansen’s Man In Motion World Tour, the Foundation continues to raise funds and awareness to create a world without barriers for people with disabilities. Our goal is to create an inclusive world where people with disabilities can reach their full potential. Today, there are more than 1.3 billion people living in the world with some form of a disability, and the numbers are growing. Around the world, people with disabilities not only face physical barriers but also social, economic and attitudinal barriers. We provide solutions to achieve real change through collaboration, partnerships and teamwork. While we have made great strides towards creating an accessible and inclusive world, our work is not yet done. Join our global movement to liberate the amazing potential of people with disabilities and ensure that everyone has an equal chance at participating fully in life.