Hinrich J. Woebcken

Advisor at Beep

Hinrich J. Woebcken is a Washington, D.C. based global automotive and manufacturing CEO and board member by leading and operating OEM’s and Tier 1 Suppliers. He is now Partner with the investment firm Blue Lagoon Capital and is Senior Advisor to private equity, Apollo Global Management. He sits on boards in various Automotive and Tech related startup companies and most recently, he was President and CEO of Volkswagen Group of America Inc. which included a family of worldwide brands: Volkswagen, Audi, Bentley, Bugatti, Lamborghini, Electrify America, as well as VW Credit, Inc. in the United States. He served as CEO for Volkswagen across the North American Region (USA, Mexico and Canada), overseeing all activities and was credited for successfully leading through a substantial brand and corporate crisis caused by the emission scandal and was regaining trust with all stakeholders. Prior to joining Volkswagen AG, he spent 30 years in the Automotive, Truck and Manufacturing industry. Hinrich additionally spent nearly 10 years with the BMW Group where he held senior leadership positions, including Global Procurement and Driving Dynamics on Senior Vice President level.

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