Marketing and Digital Strategy Team

The Marketing and Digital Strategy Team at Ridge Vineyards focuses on enhancing the brand's online presence and customer engagement. This team, consisting of DTC Support, the Director of Marketing, the Manager of Business Insights & Analytics, and the Digital Marketing Manager, collaborates to create targeted marketing campaigns, leverage data insights to inform strategic decisions, and optimize direct-to-consumer channels. Their goal is to increase brand awareness and drive sales while maintaining Ridge's commitment to its pre-industrial winemaking values.