Riedell Shoes, Inc.
Joshua Pfenning is an experienced director in product development and brand management, currently serving as the Director of Product Development at Riedell Shoes, Inc. since 2018. Pfenning drives the product vision, overseeing the complete development process for a wide range of ice and roller skate footwear and components, while managing relationships with global suppliers and leading innovative product testing and refinement. As a former Brand Director, Pfenning achieved significant sales growth and successfully managed the product life cycle for multiple brand lines. Prior experience includes revitalizing the Radar Wheels brand as Brand Manager, leading to substantial sales increases, and owning a furniture upholstery business, where Pfenning handled all aspects of operations and marketing.
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Riedell Shoes, Inc.
Advancing the sport of skating for over 75 years. No matter your rink choice, Riedell has skates you’ll love. From entry level to elite with custom-built options, our figure skates and roller skates offer the latest design and materials for perfect fit and peak performance. Riedell figure skate boots and Eclipse Blades™ figure skate blades pair together to keep figure skaters at any level light on their feet with comfortable support. Riedell Roller creates skate designs for all styles of skating, including roller derby, artistic, rhythm, jam, speed, and outdoor. With quality components from Radar Wheels®, PowerDyne® plates and performance skate accessories, and KwiK Bearings®, Riedell offers skaters unmatched quality and unmatched performance.